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The rise of film streaming services and the COVID-19 pandemic have blurred the lines between theatrical and VOD releases. Film studios are experimenting with shorter theatrical windows or simultaneous releases.
Films made from low budget may not have the proper film marketing power or visual effects spectacle to compete with blockbusters for theater screens and film audience attention. A straight-to-VOD release is more cost-effective.
Films with edgy or controversial scripts might face difficulty securing widespread theater bookings. A VOD release offers more control over the film distribution.
Niche films appealing to specific demographics might not have the broad film audience draw to justify a wide theatrical release.
Film studios prioritize certain films for a theatrical launch while reserving VOD for others. This is based on genre, star power, or building a VOD library.
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