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Studios often prioritize established franchises and sequels because they have built-in audiences. This has reduced risk but has stifled originality. These studios believe audiences crave familiar tropes and predictable narratives, even if it comes at the expense of originality.
Studios heavily rely on market research and test screenings to see what audiences respond to, leading to homogenization as studios chase proven formulas. Big budget films are expensive. Studios are less willing to take chances on unconventional stories with unproven concepts.
Studios increasingly consider the international market, which has led to plots with broad appeal but less cultural specificity.
Streaming services prioritize content that keeps viewers engaged, leading to serialized storytelling that feels repetitive across different shows.
However, streaming services are creating more opportunities for original content, with some taking bolder creative risks. The independent film scene continues to produce innovative and original stories, even if they don't have the same reach as major studio productions.
Ultimately, there's a balance to be struck.