What impact does the trend of turning consumer products into movies have on the film industry?

Film studios see familiar brands as a potential goldmine, willing to invest heavily in films based on those brands. This can lead to bigger budgets, better special effects, and potentially more visually impressive films.

Established brands already have a built-in fan base, which can translate to guaranteed ticket sales. This can be a boon for film studios, especially for film sequels or films within a larger universe.

The product itself can be used to promote the movie, and vice versa. This cross-promotion boosts awareness for both the film and the brand.

However, there are negative impacts as well:

There is a risk that films become more focused on selling products than portraying compelling scripts. This will lead to formulaic plots and characters that feel like mere shills.

Reliance on existing brands can stifle the development of original ideas. Film studios are less willing to take risks on new scripts if they perceive established assets as a safer bet.

If the film audiences feel like they are being constantly bombarded with thinly veiled advertisements disguised as movies, they will surely become disengaged and cynical.