Distribution
Created on : December 29, 2023 17:32
Denotation
Film distribution, also called film exhibition or film distribution and exhibition, is the process of making a movie available for viewing by an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing. For commercial projects, film distribution is usually accompanied by film promotion
Description
The term "distribution" in the context of cinema refers to the process of filmmaking available to the audience. It involves the marketing, promotion and circulation of a film to theaters, television networks, streaming platforms and other exhibition outlets. Distribution is a crucial element in the filmmaking process as it directly impacts how widely and effectively a film reaches its intended audience.
Here's a more detailed definition of distribution in cinema:
Film Distribution:
Film distribution is the final stage in the filmmaking process, following pre-production, production and post-production. It involves the sale and licensing of the film to various exhibitors, broadcasters and streaming services. The primary goals of movie distribution are to maximize the film's visibility, reach its target audience and generate revenue for the filmmakers, producers, and distributors.
Key Components of Film Distribution:
Theatrical Distribution:
Involves the release of a film in cinemas or movie theaters. Distributors negotiate with theater owners for screen space and scheduling. Marketing campaigns are designed to attract audiences to theaters during the film's initial release.
Home Entertainment Distribution:
Involves the sale and rental of physical copies (DVDs, Blu-rays) of the film. Also includes Digital distribution through online platforms like iTunes, Amazon, or direct-to-consumer sales.
Television Distribution:
Involves licensing the film to broadcast on television networks or cable channels. This can include both free-to-air and pay-per-view arrangements.
Streaming Distribution:
Involves licensing the film to Streaming Platforms like Netflix, Hulu, and Amazon Prime Video etc. Streaming has become an increasingly important distribution channel with the rise of digital Platforms.
International Distribution:
Involves selling the rights to distribute the film in different countries, localization may be required, including subtitling or dubbing.
Marketing and Promotion:
Distributors create marketing campaigns to build awareness and generate interest in the film. This includes trailers, posters, press releases and other promotional materials.
Release Strategies:
Distributors decide on the timing and strategy for releasing the film in different markets and formats.
Film Distribution is a complex and dynamic process that requires coordination between filmmakers, distributors and exhibitors to ensure a film reaches its widest possible audience. The landscape of cinema distribution has evolved with advancements in technology and digital platforms.