This short documentary explores the phenomenon of various types of social influencers, and how they were manipulated, modified and controlled by various forms of the media during the COVID pandemic. This follow-up film to the multi-award-winning documentary: Lab Coat Phenomenon: Milgram Meets Covid masking, takes the viewer deeper in examining the simple, yet intricate methods used to ‘influence’ people. This film is based on psychology and science, it does not question the authenticity of Covid-19 or the pandemic, rather the media’s role in the last year and a half.